Echos of culture in the corporate environment

This new guide to international business culture can help you avoid misunderstandings during negotiations , Impact of culture on business environment , It includes

* the definition of culture as a driving force in business,
* the unique cultures of a variety of countries and global regions,
* the ways culture directs business negotiations,
* the influence of culture on business strategy,
* the effect of culture on business communications, and
* the role culture plays in consumer buying behavior.